Advertising and Cookies

The website earns advertising commissions

To help pay for running costs of this website we make use of advertising commissions. This doesn’t add up to much but does cover our costs and generally leaves a small profit. We use four advertising methods…
•Google Advertising
•Amazon Associates
•Direct links

Some of these adverts we have no control over what gets displayed, i.e., Google Adsense ads will show ads based on typical user interests as well as guitar related info. Most other advertising links and products are chosen by us which we try to make relevant to the page you are reading. Many are also our own reviews of products actually purchased, especially books. This will be made clear in each review whether or not the product in question is based on an actual purchase. is a participant in the Amazon EU Associates Programme and Amazon Services LLC Associates Program, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to and


Our own privacy policy is quite simple. We aren’t interested in collecting any information about you. The only time we use your email address is to reply to you if you ask a question. This email address is kept on our server if you enter in the blog section of this website which is kept in a secure database and never shared or used by ourselves for mailshots or newsletters. We don’t have time and it’s not what this website is about.

The advertising programmes we use do not collect any information about you unless you give it to them, usually by buying something or signing up to a newsletter etc.. If you do then they will have their own privacy policies which you are advised to read. None of them have any access to the information stored by us.

Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this, or other websites.
Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this and/or other sites on the Internet.
You may opt out of personalized advertising by visiting Ads Settings in your Google account.
Alternatively, you can opt out of a third-party vendor’s use of cookies for personalized advertising by visiting

About cookies

There is a lot of misunderstanding, misinformation and scaremongering about cookies. Cookies do not and cannot get any personal information about you from your computer. Anything that does that is a virus. All a cookie can do is mark you as an entity, What does this mean?
Without getting too technical, it’s like a tagging system that tags your computer. Not you and not your personal information. For instance, let’s say you buy something from any website that uses a secure server or Paypal payments. Both of these occurrences will require you to leave the website you are on and be forwarded to the secure payment section. This is effectively a different website from the one you made the actual order. For this to work, the payment provider has to be forwarded a certain amount of information otherwise the payment provider will have no idea what you are paying, how much or where to send you back to and confirm the payment. This type of cookie should expire once it has been used and is strictly between the vendor website and the payment provider. Cookies are necessary in this instance and the only two entities that have this information is the vendor site and the payment provider. What they do with this info will vary between companies so it’s up to you to read each of their own policies. Either way, in order to make any transaction possible both the supplier and the payment provider will require information about you whether a cookie is used or not and the cookie itself should not hold any personal information about you, just necessary information to keep the two websites linked while a transaction takes place.

Other types of cookies are simply used for marketing purposes. Again, they do not hold personal information about you, only your web behaviour. For example, if I regularly visit websites about guitars then when I visit other websites which are enrolled into various advertising programmes, these ads servers can figure out that I have an interest in guitars. This may lead to me seeing guitar adverts even if I visit a website about pets. Again, it is only your computer that is marked as an entity. I.e., your computer may be given a unique I.D, just a randomly generated string or letters and numbers. That string will be held on the advertising network and possibly affiliated networks to share information about the typical interests of that computer user. All you are is a number with a behaviour pattern. A cookie does not link this to you as an individual or link to any personal information. Companies that share personal information about you, i.e., address details etc. has nothing to do with cookies passed on through general internet browsing and clicking of adverts. What happens after you give a company your details is a different matter. Bad practice and unscrupulous marketing methods used by various sellers will vary, either way, this information is not passed on via cookies.